This website establishes the use of Jordan Public Schools trademarks, as well as the use of unregistered names, seals, logos, emblems, images, symbols, and slogans that are representative of Jordan (together referred to as "Marks"). Our name and marks are the most proprietary parts of our brand as Jordan Public Schools.
Members of the external community who wish to use the logo on merchandise intended for resale must follow the provisions of our Logo and Trademark Authorization Request Form. For information on licensing or other external use of Jordan Public School graphic identity materials, please contact the Communication and Marketing Department at communications@isd717.org.
Marks
Jordan’s Marks are owned by Jordan Public Schools and are a valuable district asset. Staff, coaches, current students, and alumni share in the benefits and responsibilities of ensuring correct usage. Jordan’s Communications and Marketing Department should be consulted with any questions.
Why does Jordan have guidelines for trademark, name, imagery, and likeness use?
- Protect perceptions of academic and activities integrity
- Maintain tax-exempt status
- Avoid endorsement of non-Jordan entities
- Ensure accurate representation of relationships with outside organizations
Trademarks (including but not limited to):
- Hubmen
- Jaguar
- Combined Hubmen and Jaguar
Other Marks (including but not limited to):
- Jordan High School Crest
- Jordan, Hubmen, Jaguar wordmarks
- Jaguar paw
- Hubmen hammer
- Activity “J”
- Activity “J” with motion hammer
- The phrase “Love Maroon Live Gold”
Authority
The Superintendent has delegated authority for approving use of Jordan’s Marks as follows:
Communications, Marketing, and Events Director
- Use in video, print, digital media, clothing, merchandise, and district web pages
- Use by vendors or manufacturers for promotional or commercial purposes
Activities Director
- Use in video, print, digital media, clothing, merchandise
- Use by vendors or manufacturers for promotional or commercial purposes
Use of Marks
Jordan’s Marks may only be used by current staff, coaches, students, and alumni as provided in this policy. Others must request permission from the authorized individuals listed above.
Staff and Coaches
- Marks may be used only for official, sanctioned district purposes.
- For outside activities (consulting, civic work), Marks may not be used — only individual affiliation may be mentioned (e.g., “Jane Smith, Teacher, Jordan Public Schools”).
- Marks may not be granted to outside parties without proper authorization.
Students
- May use Jordan’s name (not Marks) to identify attendance and achievements on resumes or digital platforms
Alumni
- May use Jordan’s name (not Marks) to identify affiliation
- Merchandise with Marks must relate to district-sanctioned activities and follow brand policies. Permission is required via the Trademark Use Request Form.
Additional Considerations
- Use of Marks must align with Jordan’s mission and reputation
- All usage must follow established brand policies
- Proper trademark designations (e.g., TM) must be used
- Marks may not be altered or combined with other logos without permission
Prohibited Use of Marks and Affiliation
- Retired or unapproved Marks (e.g., “the train”)
- Unauthorized use by outside entities, vendors, donors, etc.
- Implied endorsements of non-Jordan entities
- Commercial activity or side ventures
- Harmful or offensive associations (e.g., illegal, defamatory, or discriminatory content)
- Political uses
- Unauthorized use in external activities
Use of Name, Imagery, or Likeness
All requests to use Jordan’s name, campus photos, seals, logos, or symbols in advertising must be directed to the Communication and Marketing Department at communications@isd717.org.
Creation or Development of New Logos/Wordmarks
All new logos or wordmarks must align with Jordan branding and be approved by the Communications and Marketing Department. Contact communications@isd717.org.
Enforcement of Rights
The district will enforce correct use of Marks and prevent misuse. The Communications and Marketing Department oversees enforcement.
Further Questions
Direct any questions about logo/mark usage or merchandising to communications@isd717.org.
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